Grow your business’ is a mantra beloved of those wanting to sell you stuff. Buy this and the rest will follow. You’ve heard it all before and may have even fallen for the siren song. Once bitten, fool me once- you are familiar with the clichés, because often times they are true. But growing your […]
Read MoreInformation, Communication and Education Strategies
At the turn of the century you had to pay to talk to your clients. Newsletters, ads, shop fits etc. Nothing wrong with that. If it costs £1.00 a year to talk to your best clients and they spend £750 over ten years, it seems like the cheapest insurance deal in the world. Like-wise if […]
Read MoreUsing Your Powers of Influence To Build A Better Optical Business
How You Can Sell More To People You Already See As there is no one size fits all answer here you’ll discover a wide range of topics here, anyone of which may ignite growth faster than you ever thought possible. The topics here offer a flavour of what’s on offer elsewhere on this site. One of the […]
Read MoreHow You Get People Back Faster Than You Thought Possible
Getting people back into your business, to spend their money with you and to do it faster than they thought possible needs a lot of work. You’ve chosen this way to earn your living so you should be thinking about this all the time, because your competition is. In an ideal world your sheer professionalism, trust, knowledge and […]
Read MoreHow You Can Find New Clients
Without any doubt the fastest route to sustainable profit is to be found in retaining your existing clients. But the search for new clients is a never ending one, because people will die, move, find something better, or more convenient, their personal circumstances will change or they’ll find someone they like more. Its human nature. […]
Read MoreThoughts On Leadership and Management
Whether you like it or not you (or your boss) have a particular style of management. It might help to identify it. You can read the autobiographies of millionaire innovators (not a bad idea), but what you’ll find here are thumb sketches, a brief overview, a small sample of the type of boss you might […]
Read MoreHow To Un-Stick Your Business
What You Can Do Next If You Feel That Your Business is ‘Stuck’. Tell me more It is entirely possible that you are doing nothing wrong. You won’t be the first person to scratch their head and wonder: “What next?” Your free downloads will help you to discover at least nine ways in which your […]
Read MoreYour Free Business Health Check
Your business is in a different place from that of your competitors for all sorts of reasons: the wider economy, the local economy, the age of the business, staff dynamics, your suppliers, hard work, resilience, where preparation meets opportunity (luck), investment, strategic thinking, a plan or something else. Knowing where to start an assessment of […]
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